Townscape Products is launching a pioneering new concrete casting service that enables images, designs and textures to be embossed into the surface of walls and pavements.

The process, which is new to the UK, was the brainchild of interior architect Samuli Naamanka who wanted to apply graphics onto large concrete formats and speed up the hand process.

As part of the launch, Townscape Products, which has manufactured concrete street furniture from its Sutton-in-Ashfield base for more than 40 years, has created a new division called Graphic Concrete HQ to reach out to architects, designers and town planners.

Jonathan Goss, managing director of Townscape Products, said: “Concrete has recently experienced a surge in popularity in the UK, but as widely used as it is – concrete has never previously provided much artistic or creative potential.

“Using our new method however, architects and designers now have Carte Blanche to turn walls or pavements into unique pieces of art that lift their projects and give them a signature look. From a simple pattern or transfer to an intricate artwork or deep sculpting – the potential is limitless.”

Townscape has already supplied an eye-catching 40-metre long art wall in Kirkby-in-Ashfield, on behalf of Ashfield District Council, displaying photographs taken by students at Ashfield Academy.

Mr Goss added: “This innovative new product is ideal for local authorities, hospitals, schools and colleges, residential developments, retail sites, transport hubs, workplaces and many other public locations.

“We have already taken enquiries from architects and designers across the county.”

For more information on Graphic Concrete, contact Townscape Products on 01623 513355 or visit www.graphicconcretehq.co.uk